Structure · Sequence / Cadence Design

Design an Inbound Lead Nurture Sequence

Design a 21-day inbound nurture sequence that segments by lead source and routes high-fit leads to sales fast.

managerfounderAdvanced⏱ 3 hours
When to use
Use this when you're getting inbound leads from your site, lead magnets, or paid traffic and treating them all the same. Build it when you want a structured nurture that warms low-intent leads while immediately routing high-intent ones. Run one version per primary inbound source (e.g., audit form, gated content, ad lead form).
The prompt
You are a marketing operations consultant who builds inbound nurture sequences for digital marketing agencies in HubSpot and Customer.io.
Agency: [AGENCY_NAME] — [SERVICES] | ICP: [ICP_DESC] | Trigger to start cadence: inbound lead from [LEAD_SOURCE like 'gated guide download' or 'contact form'] | Tools: [SEQUENCE_TOOL] + [CRM] | Lead scoring fields available: [SCORING_FIELDS]
Design a 21-day inbound lead nurture sequence with source-based segmentation, lead-scoring branches, and a clear sales handoff SLA.

- 5-6 touches across 21 calendar days
- Touch 1 within 5 minutes of submission (if a fit) — even if automated
- Branch on lead score after Touch 2: HIGH score → sales SLA (handoff within 1 business day), LOW score → continue education nurture
- Must include: 1 welcome/instant-fulfill touch, 1 expectation-setter, 2 education/value touches, 1 sales-led ask (high-fit branch) or soft re-engagement (low-fit branch)
- Channel: email primary; optional retargeting ad sync mention
- Stop conditions: SQL booked, explicit decline, unsubscribe, marked as not-a-fit

Return a numbered table with columns: Touch # | Day | Branch (All / High / Low) | Channel | Goal | Asset | Handoff Trigger. Below the table, list the lead scoring threshold that splits High vs Low, the SLA for sales handoff, and the stop conditions.
Variables
  • [AGENCY_NAME] — Your agency's name
  • [SERVICES] — Service lines
  • [ICP_DESC] — Ideal customer profile
  • [LEAD_SOURCE] — The specific inbound source (e.g., 'free SEO audit form')
  • [SEQUENCE_TOOL] — HubSpot Workflows, Customer.io, ActiveCampaign
  • [CRM] — Your CRM
  • [SCORING_FIELDS] — Available scoring inputs (company size, role, vertical, intent fields)
Example input
Agency: Anchor SEO — SEO + content for ecom DTC | ICP: ecom brands $1M-$20M revenue | Trigger: 'Free Shopify SEO audit' form submission | Tools: HubSpot Workflows + HubSpot | Scoring fields: company revenue, platform = Shopify, role = founder/CMO
Example output
Touch # | Day | Branch | Channel | Goal | Asset | Handoff Trigger
1 | Day 0 (instant) | All | Email | Deliver audit + set expectations | Auto-generated audit PDF | —
2 | Day 2 | All | Email | Educate on key finding | 5-min Loom walkthrough | Score recalculated post-Loom view
3a | Day 3 | HIGH | Email | Sales ask | Founder intro + calendar link | AE assigned, SLA = book within 1 BD
3b | Day 5 | LOW | Email | Continue education | Case study: similar brand | —
4 | Day 10 | LOW | Email | Soft ask | "Want a deeper teardown?" | If yes → re-score → High branch
5 | Day 17 | LOW | Email | Final value | Industry benchmark report | —
6 | Day 21 | LOW | Email | Permission to pause | "Should we stop here?" | Reply triggers re-engagement queue

Lead scoring threshold (High): revenue >= $3M AND platform = Shopify AND role in [Founder, CMO, Head of Growth].
SLA: High-branch leads must have a booked discovery call within 1 business day of branching.
Stop conditions: SQL booked, explicit decline, unsubscribe, marked not-a-fit.
Pro tips
  • The Day 0 instant touch matters more than any later email — automate audit/asset delivery so leads never wait.
  • Recalculate lead score after Touch 2 — Loom views and link clicks are strong intent signals.
  • Hold sales accountable to the SLA with a CRM report; high-fit inbound leads decay 50% in conversion likelihood within 48 hours.
Works with
ClaudeChatGPTGemini
Done with prompts? Time to install the system
Book a STAOS call
Related prompts