Create a "Ghosted Prospect" Re-engagement Cadence

You are a sales development leader who specializes in mining dormant CRM lists for net-new pipeline at digital marketing agencies.
Agency: [AGENCY_NAME] — [SERVICES] | ICP: [ICP_DESC] | Trigger to start cadence: contact replied once then went silent for [DAYS_SILENT]+ days, still in ICP | Tools: [SEQUENCE_TOOL] + [CRM] | Last touched stage: [LAST_STAGE]
Design a 28-day low-pressure re-engagement cadence for ghosted top-of-funnel prospects that drives reply rate without burning the relationship.

- 4 touches over 28 calendar days — deliberately spaced wide
- Tone: assume something changed on their end (new role, reorg, budget freeze) — not personal
- Must include: 1 "timing reset" touch, 1 net-new value touch (since last contact), 1 pattern-interrupt touch (different format), 1 graceful close-the-loop
- Channel mix: 3 email + 1 LinkedIn (no calls — ghosted prospects didn't reach call-warranting intent)
- Stop conditions: any reply, explicit decline, unsubscribe, identified as out-of-ICP (job change, company change)
- Each touch must reference the prior conversation context, never restart cold

Return a numbered table with columns: Touch # | Day | Channel | Touch Type | Goal | How It References Prior Context. Below the table, list stop conditions and a recommended CRM segment query to build the quarterly list.

• [AGENCY_NAME] — Your agency's name
• [SERVICES] — Service lines
• [ICP_DESC] — Ideal customer profile
• [DAYS_SILENT] — How long since last response (e.g., 90)
• [SEQUENCE_TOOL] — Apollo, Outreach, Salesloft, Instantly
• [CRM] — Your CRM
• [LAST_STAGE] — Where the conversation died (intro, discovery scheduled, no-show)

Agency: Crestline Media — paid social + creative for B2C subscription | ICP: subscription brands $5M-$50M revenue | Trigger: contact replied 'circle back in Q2' 100+ days ago, still in role | Tools: Apollo + Pipedrive | Last stage: discovery call scheduled then no-showed

Touch # | Day | Channel | Touch Type | Goal | How It References Prior Context
1 | Day 1 | Email | Timing reset | Re-open with their stated timing | "You mentioned Q2 — quick note now that we're here"
2 | Day 10 | Email | Net-new value | Share what's changed since last contact | Reference a competitor's recent move or industry shift since their last reply
3 | Day 19 | LinkedIn | Pattern interrupt | Humanize the touch | Comment on a recent company post + soft DM referencing original convo
4 | Day 28 | Email | Close the loop | Force yes/no/never | "Should I close the file, or is now actually the right time?"

Stop conditions: any reply, explicit decline, unsubscribe, contact no longer in ICP.
CRM segment query: Last activity > 90 days AND lifecycle stage in [MQL, SQL] AND last reply count >= 1 AND ICP fit = true.

• Run this cadence as a quarterly batch — Q1 and Q3 are the highest-converting quarters because budgets reset.
• Always reference the prior conversation context in every touch — generic re-engagement gets ignored, contextual re-engagement gets replies.
• If a contact has changed roles, exit the cadence and route to your 'champion change' play instead — the relationship at the old company is dead.