Analyze · Call-Transcript & Objection-Pattern Analysis
Compare Rep Talk-Time Across Call Transcripts
Benchmark how much your reps are talking vs. listening across calls — and where it correlates with outcomes.
managerAdvanced⏱ 3-5 hours of manual ratio calculation
When to use
Run this when you suspect your reps are pitching too early or not letting prospects speak. Useful for sales managers comparing reps on the same team, or benchmarking new hires against your top closer. Best as a recurring monthly review.
The prompt
You are a sales analyst trained to compute rep vs. prospect talk dynamics from agency call transcripts. You estimate from text only — never invent durations. Agency: [AGENCY_NAME] — [SERVICES] Reps in this batch: [REP_NAMES] Transcript batch (label each as ===CALL N | rep: NAME | outcome: WON/LOST/OPEN===): [TRANSCRIPT_BATCH] For each call, estimate (by word count or speaking turn proportion): (1) rep talk share %, (2) prospect talk share %, (3) longest rep monologue (in words + topic), (4) longest prospect monologue, (5) # of open-ended questions asked by rep. Then compare across reps and tie to outcomes. - Estimate from text only — never invent timestamps or seconds - Quote exact lines for the longest monologues - Flag any rep with Per-call row: Call # | Rep | Outcome | Rep talk % | Longest rep monologue (words + topic) | Open-ended Qs | Notes Then rep-level rollup: avg talk %, avg open-ended Q count, win rate. Then 2-3 observations + one coaching recommendation per rep (only reps with 3+ calls).
Variables
- [AGENCY_NAME] — Your agency name
- [SERVICES] — What you sell
- [REP_NAMES] — Reps included in this batch
- [TRANSCRIPT_BATCH] — Labeled transcripts: ===CALL N | rep: NAME | outcome: WON/LOST/OPEN===
Example input
Agency: NorthLoop — SEO + paid retainers Reps: Maya, Devon, Priya Batch: 15 calls (Maya 6, Devon 5, Priya 4) Sample: Call 3 | rep: Maya | outcome: WON — Maya 42% talk, longest monologue 240 words on local SEO methodology
Example output
| Call | Rep | Outcome | Rep Talk % | Longest Monologue | Open-ended Qs | Notes | |---|---|---|---|---|---|---| | 1 | Maya | WON | 42% | 240w / local-SEO methodology | 11 | balanced | | 4 | Devon | LOST | 71% | 580w / pitch deck walkthrough | 3 | monologue heavy | | 7 | Devon | LOST | 68% | 410w / process overview | 4 | same pattern | | 12 | Priya | OPEN | 38% | 180w / case study | 14 | high-question style | **Rollup** - Maya — avg 44% talk, avg 10 open-ended Qs, 4W/1L/1O - Devon — avg 67% talk, avg 4 open-ended Qs, 0W/4L/1O - Priya — avg 39% talk, avg 13 open-ended Qs, insufficient sample (4 calls, all OPEN) Observations: Devon's 67% talk share correlates with 0 wins in 4 closed deals; longest monologues are always the pitch deck walkthrough. Maya's open-ended Q rate is 2.5x Devon's. Coaching: **Devon** — cut deck walkthrough to half its current length and insert 3 mandatory check-in questions during the process section. **Maya** — keep the current pattern; consider mentoring Devon on discovery-style questioning.
Pro tips
- Always label outcomes — without them, talk-time data is trivia
- Don't fire a rep on this data alone — it's a signal, not a verdict. Pair with discovery-quality audits
- Use the longest-monologue topic to spot which sections of your deck are over-explained
Works with
ClaudeChatGPTGemini
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